At TNT Growth, we run growth for fast-moving companies spending $100k+ per month on ads across Google, Meta, LinkedIn, direct mail, and SEO. Over the last three and a half years, we’ve managed more than $250 million in ad spend. In that time, one lesson keeps proving itself: revenue is the lifeblood of any business, and the landing page is where that revenue is won or lost.
You can run the best ad in the world, but every click lands on a page, and the page is what converts. The single lever that compounds performance across every channel is landing page conversion rate. And the way you move conversion rate is velocity: the faster you can test, the faster you find winners, and the faster you scale. In growth, the winning creative is rarely the one you’d bet on, which is exactly why speed matters so much. The team that can test fastest is the one that finds those winners first.
For years, velocity was the one thing we couldn’t maintain. Then we found Ploy.
The status quo: great strategy, stuck on execution
Landing pages have to change constantly, as new copy resonates, as the market shifts, as customer needs move. We were refreshing ad copy almost every week and still pointing it at the same old landing page. That mismatch quietly suppresses conversion rates, and we knew it.
The problem was never strategy. It was execution speed:
- It was taking us up to 10 weeks to get a single set of landing pages live.
- Getting a page approved was a 10-step process. Our growth managers couldn’t make changes themselves; everything routed through engineering.
- We couldn’t test at scale. Running real landing page experiments across 60 to 70 clients at once meant throwing more people and more hours at the problem, which isn’t how we want to operate.
- And frankly, we’d been burned. We’ve tried plenty of AI tools that look great in a demo and break the moment you use them for your actual use case. Half-baked. You end up spending more time troubleshooting than getting results.
We’re a results-and-outcomes agency. We didn’t want a tool. We wanted velocity we could trust.
Why we picked Ploy
We chose Ploy because it fit exactly what we needed: move fast, drive results, and stay ROI-positive for our clients. As we describe it now: Ploy is an AI-native web platform that lets us ship growth experiments, landing pages, and full web pages way faster than before.
The magic showed up right away. You hand Ploy a rough, messy brief and it turns that into a real campaign, one prompt, an entire website, without making you babysit it at every step. It works less like a tool and more like a partner.
We were skeptical going in. Our honest first reaction was, “Is this real? Is this actually going to work?” The price was reasonable and the savings versus hiring were so large it felt too good to be true. Landing pages had always meant a heavy engineering lift on the back end and a heavy creative lift to produce something that didn’t look like AI slop.
Then we replicated what we’d been shown, and so did every one of our growth managers. If we can do it, anyone can.
What changed at TNT
- We rolled out landing-page copy matching to about 50% of our clients in the first couple of weeks, and we’re on track to reach 100% of our Google Ads clients by the end of the month.
- Early signals are strong: higher retention on page, early conversion lifts, and meaningfully higher client satisfaction with what we deliver.
- We rebuilt our own TNT Growth website on Ploy. The previous build took weeks of combined founder, designer, and developer time. Ploy did it in about five hours, copy, design, and development.
- Designer-built landing pages used to run $1,500 to $3,000 each. Ploy builds them for pennies on the dollar, savings we don’t have to pass along to clients.
- Personally, it’s given me the confidence to sell our services at an even higher level, knowing landing page and SEO page creation is handled.
Client reactions say it best. When we tell them about Ploy, the response is “Let’s get this implemented yesterday.” When they see the first page, it’s “Let’s keep going, let’s move a lot faster.”
One more sign you’ve found the right tool: our Director of Customer Success, Cate, is now (semi-jokingly) banned from using Ploy on weekends, because it pulls her in like a video game.
Where AI + marketing and growth go from here
The teams that win in 2026 and beyond will be AI-enabled but human-judged.
The way we think about it is Iron Man. Jarvis builds the systems and the suit; Tony Stark operates it. The suit is just metal without the human inside. AI should build the system and remove the grunt work; humans bring the judgment that actually moves outcomes.
We also see the market splitting. On one end, holdco-scale agencies trying to automate everything. On the other, specialist teams that pair true excellence in execution with startup-level nimbleness. Tools like Ploy are what let a focused team deliver holdco-quality work at startup speed. The winning archetype is simple: smart operators who use AI to clear the busywork and spend their judgment where it matters, on strategy, creative, and the customer.
The bottom line
If you run ads or SEO, whether you’re an agency or a company spending on growth, landing page velocity is one of the highest-leverage problems you can solve. It’s the final place a customer is convinced. Ploy is how we solved it.
Learn more about the platform we use at Ploy.