Skippable Ads Won
Skippable ads performed better than non-skippable ads.
Break Through an Ad Performance Plateau
How we leveraged YouTube Ads to drive better Google Search Ads performance
A $700K/Month Client Thought Google Search Was Tapped Out
My $700K/mo ad spend client thought Google Search was tapped out.
Now CAC is down 6% without touching Search ads.
Here's what happened: I wanted to generate more awareness by running YouTube ads. But I needed data to justify the investment.
So I ran a Google Ads YouTube lift study for this lead gen client.
The Impact
6%
CAC reduction without touching Search ads
"CAC is down 6% without touching Search ads."
Lift Study Results
YouTube Ads Drove Measurable Brand Lift at Scale
The results were clear — YouTube awareness campaigns delivered tangible, measurable performance improvements across the board.
3.5%
Absolute Brand Lift
Non-skippable YouTube ads drove a 3.5% absolute brand lift at just $0.75 per lifted user.
$10+
CPCs on This Account
YouTube Reach Ads is an extremely efficient way to generate awareness — even on accounts with high CPCs.
6%
Drop in Search CAC
I scaled the effort and saw tangible results quickly. Including a 6% drop in Search CAC.
Key Insights
What We Learned From the Lift Study
Key insights from the test:
The Classic Funnel Still Works
Even in today's digital world, the classic marketing funnel (awareness, consideration, decision) is still very relevant. What's changed is how we can sharpen our techniques and tools to better measure and execute.
No More Leap of Faith
Top-of-funnel awareness campaigns don't need to be a leap of faith. Modern tools like lift studies allow us to gather intermediate data to measure effectiveness before scaling.
Breakthrough Performance
With YouTube reach ads we broke through what seemed like a performance plateau.
Let me know if you'd like to chat more about this. Happy to walk you through the setup we did. Your Google rep will ultimately need to be the one to set it up with you.
Ready to Scale?
Stop Leaving Revenue on the Table
Book a free strategy call with our team. We'll show you exactly where the profit is hiding in your current ad spend.
20% Lift Guarantee
We guarantee a 20% lift in conversions within 90 days — or it's free. That's how confident we are in our system.
No commitment. No pressure. Just a real conversation about growth.