Google says it drove the conversion. Meta says it drove the same conversion. Your CRM tells a different story. Most agencies pick the number that makes the report look best.
TNT fixes the measurement problem first. Fuse by TNT ingests campaign data directly from the platforms and reconciles it against the customer and revenue data your business already trusts. The result is one conversion table that shows what happened from the first click through the outcome that matters.
That outcome changes by business. For B2B SaaS, it may be qualified pipeline and closed won revenue. For healthcare, it may be booked and completed visits. For addiction treatment, it may be admits and policy quality. For eCommerce, it may be contribution profit after COGS.
The standard stays the same: if your business cannot verify it, we do not call it a result.