How We Drove a 246% Revenue Increase for Synthesis in 2 Months

TNT Growth began by completely restructuring the Facebook Ads strategy to align with Synthesis' aggressive growth objectives. This involved in-depth research into audience segmentation and creative preferences to ensure messaging resonated with high-intent parents. We established a rigorous creative testing roadmap, constantly experimenting with ad visuals and copy frameworks to determine which levers most effectively drove engagement and conversion.

To capture high-intent demand and maximize reach, we performed a complete rebuild of the Google Ads account. This included launching campaigns across all available types to maximize revenue and ROAS, ensuring that Synthesis was present wherever their target audience was searching. Beyond the core search network, we extended Synthesis' reach to additional paid media channels, creating a multi-channel web that captured a wider audience.

Scaling traffic is only effective if the destination converts. TNT Growth established a continuous optimization process for Synthesis' landing pages, implementing a series of A/B tests to enhance the user experience. By refining the path to conversion and tailoring landing page content to match the specific messaging of our paid ads, we ensured that the increased traffic resulted in a higher percentage of enrollments.

To ensure every dollar was working as hard as possible, we implemented meticulous campaign optimization and budget allocation across all channels. This data-driven approach allowed us to shift spend in real-time to the highest-performing segments. Furthermore, we utilized incrementality testing to measure the true impact of paid channels on business outcomes, ensuring that our reported growth was a direct result of marketing efforts.