Scale Google Ads without getting blindsided by the cash gap.
Model 12 months of ad spend, close rates, payment terms, delivery costs, and cash collection before you raise the budget.
Free XLSX workbook. Edit the assumptions and compare scenarios.
Line itemMonth 1Month 12
Monthly ad spend$100,000$171,034
Cash collected$0$1,392,219
Closing cash balance$385,000$5,904,804
Monthly ModelAssumptionsScenarios
Free planning model
See the cash requirement before you raise the budget.
Change the assumptions for CPC, conversion rate, close rate, deal cycle, payment terms, delivery costs, and spend growth. The model shows how those choices affect booked revenue, collected cash, and runway across 12 months.
Built by a team that has managed $250M+ in ad spend.
Three questions the model helps you answer.
Model the lag
See how deal cycles and payment terms delay cash even when booked ROAS looks strong.
Pressure-test spend
Change the monthly ramp and see when the model implies a funding shortfall.
Compare scenarios
Adjust conservative, base, and aggressive inputs without rebuilding the model.